The Business Behind Basketball Products

The hardest part about making your own basketball? Knowing where to start. This episode with Tari Wright, founder of Not Wright Brand, gets into the process, the challenges, and the mindset it took to launch a new product. From funding to manufacturing, he breaks down how he brought his vision to life and built the first Black-owned basketball business. We talk about the move that gave Not Wright Brand real momentum, what it takes to land partnerships, and how he got people to pay attention to his brand without a big budget. Listen now to learn how to break into a tough industry your own way! Topics discussed in this episode: Not Wright Brand’s origin story First steps to creating a basketball product Setbacks in the manufacturing and certification process Funding and cost of development How he landed his first partnerships Distribution, retail and wholesale pricing Marketing strategies and self-promotion Growing the brand with more products Tips to secure funding and store placement How to overcome self-doubt and skepticism Shop Not Wright Brand: https://notwrightbrand.com/ Connect with Not Wright Brand on Instagram: https://www.instagram.com/notwrightbrand/ Get in touch with Tari Wright: notwrightbrand@gmail.com | 267-455-7366 _____________________________________________ 📌 Join our Patreon — helping you find your dream job in basketball! https://www.patreon.com/businessofbasketball Here’s what you get as a member: 💼 Front Office Friday — weekly drops with curated job + internship leads 📚 Bonus career resources