How to Turn Fandom into a Basketball Career

In this episode of The Business of Basketball, host Misha Horsey sits down with Jen Leary, founder of Watch Party PHL — Philadelphia’s first women’s sports bar and community hub.What started as small monthly watch parties quickly became a city-wide movement. Jen has raised nearly $100,000 in crowdfunding, earned Best of Philly 2025, and is preparing to launch a permanent hub in spring 2026 — all while helping position Philly for the arrival of its new WNBA team in 2030.Together, Misha and Jen break down the mindset, strategy, and business behind turning a passion for women’s sports into a sustainable brand and thriving community.🔑 You’ll LearnHow to turn an idea into a movement – from grassroots events to a recognized brand.The business behind women’s sports culture – what it takes to build something sustainable.Why Philly is ready for its WNBA moment – and how Watch Party PHL is shaping that future.🧠 Episode HighlightsThe moment Jen realized Philly needed a women’s sports space.The power of community funding and authentic storytelling.Why basketball and the WNBA are leading the women’s sports movement.How to pitch investors and position your vision for long-term success.What to expect from the Watch Party PHL Hub launching in 2026.